AI decisions
Where AI can save time or money, and where it is expensive theatre.
Advice
A technology person on your side.
Before you sign a software contract, choose a vendor, or commission a product, I will help you see the risks, costs, and better options.
Know what deserves your money
Someone technical on your side of the table.
I help you find existing tools, smaller changes or cheaper routes to the same result. We work out what deserves your money and what does not. Sometimes that means no new spending.
Where I can help
Know your options, costs and next steps.
Create or buy
An independent view before you commission custom software or sign a long contract.
Vendor conversations
Someone technical on your side of the table when the quote or explanation feels unclear.
Reviews and rescue
A second pair of eyes on costs, architecture, progress, or a project that has become difficult.
On demand
A clear next step.
A focused conversation around a quote, plan, vendor, product, or problem that needs an independent view.
Ongoing
Support as things change.
A regular place to bring decisions, review progress, and keep a technology roadmap honest without hiring a full-time technical lead.
An example
“I need an app so people can book.”
For a tour operator, that might mean an existing booking service, adding deposits to the website they already have, or building a custom app. We compare setup costs, ongoing fees, who controls the data and what happens if they want to change supplier.
The result is a route that fits how the business takes bookings. A custom app only makes sense if the extra work solves something the simpler options can’t.
An illustrative scenario, rather than a client case study.
Work with me on your project
Learn to build something of your own.
Bring an idea for a website, a task you keep repeating or something you want to learn. I’ll work with you personally to understand what you want to achieve, choose the tools and put them to use on your project.
If AI could help, we’ll try it together. I’ll explain what the tools can and can’t do, how to check their output and how to make changes yourself. You can bring your questions and doubts. We agree the scope around your project and what you want to learn.
Tell me what you want to achieveFor a free place to compare notes and meet other people trying things, join the AI Collective.
Before you get in touch
Do I need a technical brief?
No. Send the quote, the website or a description of what’s getting in the way. We can work out the technical questions together.
Will you recommend your own development services?
Only when building something is the right route. I can help you compare an existing tool, a change to what you have and a custom build, including the costs and commitments that come with each.
Can you help me use AI to build my first website?
Yes. We can work through a real website together, from deciding what the pages need to say to checking the result. You don’t need a technical background. The guidance is shaped around your project and experience.
Is this available outside Ireland?
Yes. Advice and personal project guidance are available remotely in English, including for clients in the UK and the Netherlands.
Based in Westport. Available for remote projects across Ireland, the UK and the Netherlands. English-language projects welcome worldwide.
Spend with a clearer view.
Tell me what you’re considering. I’ll help you work out the options and where to start.